How I Got Here

When I was younger, I never knew what I wanted to be when I grew up.  Careers that crossed my young mind: doctor, geologist, teacher, public relations, marine biologist, the list went on and on. 

Freshman year of high school rolled around and I was bored, I needed something to do.  One of my friends suggested I start a blog, and wouldn’t you know, The NASCAR Corner was born.  This inevitably led a Staten Island, NY girl down south.  Over the course of the next five years, the blog grew astronomically, more than I could’ve imagined – 300k views. 

For a sixteen-year-old, I did some really cool things – a ride-along at Pocono Raceway, had been interviewed, interviewed drivers, had media credentials at any race I wanted, toured both ESPN and Fox Sports 1 facilities, and made incredible friends.  It was my experience at Fox Sports 1 that really solidified what I wanted to do – NASCAR Pit Reporter.  With my foot in at two television stations, I was going to be set, I just needed to graduate and do some internships and I would be travelling the NASCAR circuit.  Well, things don’t always go as planned.  It was my junior year of college and I decided that I didn’t want to do that anymore.  My goals for five years went out the window; the passion just wasn’t there.  So, it was time to pivot.  

I decided after multiple mental breakdowns that I was pretty good at marketing and could utilize my Mass Media Communications and Psychology degrees, so that’s how I got to where I am.  I graduated from UNC Charlotte in 2017 and started working in Marketing Operations.  Let’s be honest, we know how this story ends, I now work in marketing at a bank here in Charlotte.  

Last September, I was dealing with some serious depression and anxiety, being home all the time really was wearing on my mental health.  I decided that to fulfill a childhood dream of mine, I would start an online boutique.  Little did I know, it was exactly what I needed.  I struggled to name it, if the business took off, I’d be stuck with it, but if the name wasn’t catchy, no one would remember it.  I had a list of all the flowers I liked, trying to pick one that I could make sound fancy, but I didn’t like any of them.  I was frustrated and looked down at my sweet pup who had been there through all the trying times of the last six years and realized the name was obvious, Lilly Belle Boutique. 

At LBB, we have worked tirelessly to build the foundations for this online boutique, catering to women of all ages, shapes, and sizes. Over time, we will likely expand into different markets.  I’m not certain of what the future holds, but I’m so incredibly grateful for all the support throughout this journey.  I’m not meant to stay in corporate America for much longer; my goal is to be running this business full-time by December 2022.

1 comment

  • Hi Ashley , I am your Mom’s second cousin. Sister to Laura Tamparo and Camille Oates. My Dad and your Great Grand Ma were brother and sister. Love your site and looking forward to many more purchases. Love Fran.

    Francine Celentano

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